As a brand-new business owner, becoming a successful start-up is your ultimate priority, with longevity, brand awareness and market prominence all being part of your longer-term plan. Your possibilities and opportunities are endless. You’ve taken the brave step to bring your business idea to life!
A significant factor in the success of any new business is the technology they have in place. Strategically using technology will provide your new business with potential and increased possibility of lasting longevity. In an ever-changing technological landscape, it’s never been more important for you to launch in the most powerful, conversant position.
Why is technology so important in business?
According to a BDO digital study, ‘81% of organizations, including tech start-ups, that took part agreed that IT is a strategic enabler of their business.’ Resoundingly most companies agreed this is a direct result of the many benefits technologies boast, enhanced security, excellent real-time communication, brand awareness expansion, productivity of teams, data analytics and cloud storage facilities.
Not only this, but the technology industry, with its constantly evolving nature helps its users to inspire, create and innovate at a much faster, more invigorating speed than without it.
Our previous technologysupport247 article explained the many reasons why reviewing your current IT is incredibly important. It’s a good place to start if you’re not sure why this is a necessary step to take.
A good place to start – implementing the tech fundamentals
Communication and accessibility
Email marketing is one of the most powerful tools a start-up can invest in, especially as part of their marketing strategies. This is unanimously known within the world of business and the global population as a whole, as over 4.3 billion people chose to communicate via email, as of 2022. Incredibly, this figure is set to grow to a staggering 4.6 billion users, by 2025!
Selecting the right email marketing tool for your business is essential, as it’s a start-up’s best, most direct route of communication with its customers and potential leads. Not to forget a robust, secure internal communication tool, to ensure team members are constantly updated and in touch with one another.
As well as this, it’s also a way of showcasing your products, services and even boasting many testimonials. Promotional offerings, business news and good cheer can always be spread via email. Not to mention, it’s also relatively inexpensive to your business, which is always a huge positive! Emails also have the innate ability to link seamlessly to your social media accounts, which is incredibly useful, especially as most users have instant access via their mobile phones and various apps.
Complete cyber security software
Network and data security
Technology is an integral part of any business’ growth and should heavily feature in your business model. For technology to optimally work, data, network and security systems cannot be overlooked. Safeguarding data is a huge responsibility to you as a business owner. Therefore, having a robust, comprehensively secure network system in place is of paramount priority.
There are many data protection solutions readily available to businesses. Choosing the right fit for your business is absolutely crucial. We highly recommend doing your due-diligence and closely researching online storage comparisons, to ensure the right choice is made for you.
Online data storage and data back-ups
As part of your online data storage management, regular, robust back-ups should be part of the package you receive. Data failures can result in catastrophes for businesses, especially start-ups. Such examples can be software and hardware failure, corruption of your data and files, human error such as accidental deletion and even more large-scale threats, in the form of malicious attacks (virus or malware).
Things to consider
As a start-up, we completely understand the importance of reducing costs, especially potential wastage with unnecessary expenses. Ensure your business’ needs are clear, in order to make the right, informed choices and decisions. For example, could a free starter version of an application or resource work for now? Trial everything out, before committing to a longer-term contract. Shop around and seek out the free trials and never be afraid to ask for preliminary demos, before signing on the dotted line!
Be mindful that as your business grows (which it will!), you will also need to factor in considerations such as financial management tech tools, customer relationship management and project management software. But for now, focus on the main areas outlined above. We guarantee that for your business, these are where you’re best channelling your energies and financial investments.
Getting a start-up started with technology!
Especially as a start-up business, technology helps give you a real-life edge, making the reality of success more accessible. View it as the jump start you need to provide you with the tools to effectively compete in the marketplace and progress into a prominent market leader.
If reading this has ignited burning technology related questions, please feel free to contact us and speak to one of our reliable, knowledgeable agents. Whether it’s figuring out which software systems are best suited to your business, or our advice on getting started with certain technology, we’re always on hand to help you.
You’re always welcome to book a consultation with one of our most trusted advisers today. Here at Technology support 247, we believe being productive in business is far more beneficial than being reactive.
We’re proudly here to support start-ups every step of the way.
